It was reported this week that Facebook has risen to new heights. Evidently in the week ended 13 March more Americans visited Facebook than Google. It achieved 7.07 percent of total web traffic compared to 7.03 percent for Google. This is the first time Facebook has outdone Google in weekly traffic.
The market share of visits to Facebook.com increased 185 percent during this week as compared with the same week in the previous year. What does all this mean? Do people want to be entertained more than just finding information? Are we now a fully electronically and socially networked society?
The growing popularity of Facebook’s online games is being suggested as the explanation for the site’s surge in traffic. Have we become a planet full of gamers? Is life just one big game?
Here are more stats. Facebook now has more than 400 million regular users around the world. It is suggested that half of these visit Facebook daily to post photos, check their friends’ updates and play games. Do they have a life we ask?
Analysts are encouraging businesses to seriously consider Facebook, and leverage a thriving marketing platform to launch a campaign, information network or even shopfront.
Whatever your views however, I guess this represents 400 million reasons why so many companies are keen to establish their presence and bring a smile to client’s faces.
Tony Heywood is an international branding consultant and founder of Heywood Innovation in Sydney Australia with affiliates in Melbourne, Gold Coast, London, Singapore and Mumbai.
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